Privacy Policy

SM BRANDS PTY LTD trading as Fila
Version Date: June 2019

Welcome to this SM Brands Pty Ltd (ABN 76 100 717 968) trading as Fila (“Fila”) website.

Privacy Policy

Fila respects your privacy and takes seriously its obligations to comply with the Australian Privacy Principles (“APPs”) contained in the Privacy Act 1988 (Cth) (as amended from time to time) (“Privacy Act”).

“Personal Information” includes information that alone or when in combination with other information may be used to readily identify, contact, or locate you (e.g., name, address, telephone number, email address, and location).

We know that you care about how your Personal Information is collected, used, and shared and we want to help you make knowledgeable choices about the information you provide to us. This Privacy Policy (“Privacy Policy”) explains and summarises how Fila collects, uses, and protects your information, including the Personal Information that you may provide to us or that we may collect from you as you interact with us.

This Privacy Policy applies when Fila collects data from customers and guests, including through Fila controlled websites or applications, and Fila controlled applications accessed and/or used on a mobile, handheld or other wirelessly connected device (a “Website” or “Application”). Any Personal Information you provide is voluntary.

By disclosing your Personal Information to us or using our Websites or Applications, you consent to its collection, use and distribution by Fila in a manner that is consistent with the Privacy Act and any other applicable data protection laws and this Privacy Policy (which is expressly incorporated into any applicable Website or Application terms of use).

We will update this Privacy Policy from time to time, so please check back with us periodically, as your continued use of our Websites or Applications means you acknowledge, agree to and consent to those changes.

How we collect your information

In the course of providing services to you, Fila collects your information in a number of ways.

For example, we collect information when you:

Fila may also collect information about you that is publicly available from outside sources including information from telephone directories, the electoral roll, other websites, device ID information from mobile applications or advertisements or purchase e-mail or similar lists from third parties for advertising and marketing purposes.

Types of information we collect

The types of information we collect from you will vary depending on the purpose for which it is collected by Fila, but may include:

Location data and other information that you provide to us may be accessed in connection with your use of a Website or Application. Your use of, and our ability to offer location-based functionality is then enabled through our use and disclosure to third parties of location data and associated information. When you interact with us or purchase a Fila product through a Website or an Application you will be asked for information needed to complete your request. The Personal Information you provide is used, for example, to process your transactions, to create and share reports about these transactions, or to provide related customer service. When you shop online or buy direct from one of our online stores, these purchase transactions may be conducted through Fila vendors and suppliers.

Customer’s Sensitive Information

Fila does not generally require customers to provide Sensitive Information (as defined in the Privacy Act) such as race, religious beliefs, sexual orientation or health information etc.

Occasionally a customer will advise a disability or a trade or professional association to which he or she belongs to that is sensitive information, but we do not actively seek this information. If you disclose sensitive information to us you consent to our collecting, using and disclosing this sensitive information for the purpose for which you disclosed it to us and as permitted under the Privacy Act and other relevant laws.


Contractor to Fila

If you are a contractor to Fila, we may collect information relating to your engagement by Fila in relation to your qualifications, training records and logs, references, length of engagement, resume, pay rate, salary, bank account details and ABN.

Employment Applications

If you apply for a job with Fila, we will use the Personal Information you provide to assess your application. We may disclose your Personal Information to third party service providers to assist with the assessment which may include screening, aptitude tests, human resources management purposes such as background checks and discussing your application with referees, medical tests and health assessments.

During this process we may collect sensitive Personal Information which is provided directly by you. The sensitive information that may be collected during the employment process if given voluntarily by you may include race, religion, professional or trade association memberships, health or criminal records. As part of the application, we may ask you to undergo a medical assessment and/or complete a health questionnaire. If this occurs, we may disclose your Personal Information to a third-party service provider for the purposes of completing a health/medical assessment. If a health/medical assessment is required, we will ask for your consent again at the time we need to make the disclosure. If you are unable to consent to these disclosures, we will not be able to consider your application for employment.

Fila does not collect and/or process any Personal or Sensitive Information against the express wishes of an individual, unless Fila is required by law to do so.

Anonymity and Pseudonyms

You have the right to remain anonymous or use a pseudonym when entering into transactions with Fila, unless such anonymity or use of a pseudonym would be considered unlawful or impracticable. Please let us know if you wish to deal with us anonymously or by a pseudonym, and where possible, we will accommodate this request.

However, failing to provide your Personal Information may in some instances make it impractical or impossible to provide you with our products or services. For example, if we are unable to collect your Personal Information at the time of a new product purchase, we would not be able to notify you of a product recall affecting the product you purchased.

Non-personal information, cookies and related information collection

Fila or others acting on our behalf may use cookies, pixel tags, web beacons or other similar technologies in connection with the operation of our Websites or Applications. These technologies may collect and store non-Personal Information. We utilise these technologies to research and understand how our Websites and Applications are used, to develop our products and services, to personalise your online experience with Fila and to assist us with targeting our advertising and marketing. We may share data collected from you on our Websites with our third-party vendors or suppliers to advertise or market to you on other sites as you browse the web.

Our service providers or vendors may also use cookies and related technologies in order to personalise your experiences and adapt a particular Fila Website or Application’s functionality to your preferences and for purposes such as those listed above. If you are visiting a URL other than or other Fila Websites or Applications, you should carefully review the privacy policies and terms and conditions of use of those web sites or applications.

You may set your browser to notify you when you receive a cookie or to refuse receiving it. You should be aware that this may interfere with or make you unable to use certain functionality on websites using cookies and you may not be able to take full advantage of the services available to you on our Website. For example, many websites will ask your permission to use a cookie that will enable you to automatically log onto the website. Disabling or removing cookies may require you to manually log on each time you wish to visit that website.

Why we collect your information and how we use your information

Fila collects and uses your Personal Information to provide information relating to our products and services that is relevant to your interests. We also collect your Personal Information to:

Fila does not collect and process any Personal Information unless the information is considered necessary for the effective functioning or activities of our business. Because most of the Personal Information we receive about you is collected directly from you, you will normally be aware of the purpose of its collection. However, in the event that Fila receives Personal Information about you from a third party, including third party marketplaces, we will inform you as soon as practicable from whom Fila received your Personal Information.

Generally, Fila only processes Personal Information for the purposes for which it was originally collected being the primary purposes stated above, unless required or authorised by or under law or if the individual concerned has consented to another intended use.

Direct Marketing

Fila will only use your Personal Information such as an address, email address and/or phone number for the purpose of direct marketing where we have obtained your consent to do so, or in circumstances where you would reasonably expect your Personal Information would be used or disclosed for this purpose. Direct marketing activities Fila and our related bodies corporate may conduct include contacting you by way of phone calls, mail, email, SMS text messages, mobile message services MMS or instant messaging.

Where you have provided consent or would reasonably expect us to use your Personal Information for direct marketing, we may disclose Personal Information to third parties to allow them to direct market our products and services to you in the ways described above. The types of third parties that may contact you with direct marketing are set out below in Other Information Uses and Disclosure to Third Parties. There are also times when we join with business associates of Fila and may undertake joint marketing of our respective products and services to you.

Your consent to receive direct marketing communications in the above ways will be deemed if you do not opt out when we offer you the opportunity to do so and will remain unless and until you advise us otherwise. You can opt-out of receiving direct marketing at any time (see below).

You can let us know at any time if you do not want the personal information we hold about you to be used or disclosed for any of the above purposes, or if you do not wish to be contacted in any of the above ways, by sending an email to: , by phone by calling 1800 000  339 or by mail to Direct Marketing Manager, SM Brands Pty, PO Box 251,Tullamarine, Vic, 3043.

Other information uses and disclosures to third parties

Fila does not use or pass onto others any Personal Information without the consent of the individual(s) concerned other than for the primary purpose of collecting the Personal Information or a reasonably related secondary purpose or as disclosed in this Privacy Policy or as required by law.

Fila’s third-party service providers may occasionally have access to the Personal Information held by Fila under conditions of confidentiality.

Our third-party service providers are only authorised to use the information for the purpose for which we supply the information. Examples of the types of third parties we may need to disclose information to in the course of providing a product or service are:

Fila may be required to disclose Personal Information without consent of the individual where the law requires us to make the disclosure to bodies such as:

Fila may use information relating to your visit to one of our Websites or Applications, or information you provide to us, for market research purposes in order to continually improve the products and services that Fila delivers to you.

On occasions, Fila may form relationships with other organisations. Fila may, with your prior consent, disclose your Personal Information to these organisations so that they may offer you special offers or competitions, relevant to your preferences. Fila only deals with parties that demonstrate the same level of commitment to your privacy as Fila does and can ensure compliance with the Privacy Act.

Certain promotions may be run by a Fila service provider or vendor or co-branded with one of our partners or run on a third-party site like Facebook. In these instances, the collection of your Personal Information may occur directly by the service provider or vendor or a third-party partner on their website. The promotion will state the policies governing the collection of such information if they should differ from this Privacy Policy.

Vendors and suppliers engaged by Fila may have their use of your Personal Information limited by this Privacy Policy, contractual restrictions, or applicable law. However, if a particular website or application is co-branded or developed by a third party, it is possible that another party’s Privacy Policy and/or terms of use will govern the treatment of information on that website or application. Fila (through its vendors or suppliers) may limit the acceptance of orders to particular jurisdictions and as permitted by applicable law.

Fila may sometimes permit our authorised service providers to have access to aggregate statistics about our customers, sales, traffic patterns, and related Website or Application information. These transfers of aggregate statistics do not involve Personal Information.

Fila offers a variety of services and functions through its Websites and Applications. Personal Information that is collected through a Website or Application may be used and/or disclosed to third parties in order to enable us to provide functionality or services to you. For example, some Fila Websites and Applications allow you to interface with third party websites or applications. To facilitate that connection, we may use your Personal Information and/or disclose your Personal Information to third parties. When we provide location-based services enabled through a third party, we may share data with those services in order to provide the related location-based service or functionality.

Mergers, acquisitions and insolvency

In the unlikely event that Fila reorganises or sells a part or the whole of its business or merges with another entity, its records of Personal Information may be transferred to a prospective purchaser, the actual purchaser, an entity of a party to the merger or released to a liquidator. The information will remain subject to the Privacy Act and any other applicable laws and until further notified, will remain subject to Fila’s Privacy Policy.


Accuracy of Information

Fila takes all reasonable steps to ensure that Personal Information is accurate, up to date, complete, relevant and is not misleading. To assist us in making sure your Personal Information is accurate, up to date and complete, we may contact you from time to time to ask you to advise us of any changes to your Personal Information. If you discover any Personal Information, we hold about you is incorrect, please contact us immediately and we will correct it. The contact details to correct Personal Information should be directed to the Chief Security Officer of Fila whose details are set out under Access to your Personal Information and Further Questions.

If after receipt of your request to correct information we refuse to do so, you may request we associate the information with a statement that the information is incorrect, out of date, incomplete, irrelevant or misleading. If we refuse to correct your information, we will provide you with reasons for the refusal and the mechanisms available to you to complain about the refusal.

Security of Information

Fila takes all reasonable steps to ensure that Personal Information is kept safe from misuse, interference, loss and unauthorised access, modification and disclosure. The electronic database that holds the information is designed to restrict access to unauthorised persons.

No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, Fila cannot ensure or warrant the security of any information you transmit to Fila and you do so at your own risk. Once Fila receives your transmission, Fila makes reasonable efforts to ensure security on our systems. Fila uses secure server software (SSL) and firewalls to protect your information from unauthorised access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software. If Fila learns of a security system’s breach, Fila may attempt to notify you electronically so that you can take appropriate protective steps. By using one of our Websites or Application, you agree that Fila can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Website or Application. Fila may send an email to you at the email address you have provided to Fila if a security breach occurs. If you become aware of any breach of security involving your Personal Information, please contact us immediately.

Except to the extent liability cannot be excluded under statute, we exclude all liability (including in negligence) for the consequences of any unauthorised access to, disclosure of, misuse of or loss or corruption of your Personal Information. Nothing in this Privacy Policy restricts, excludes or modifies or purports to restrict, exclude or modify any statutory consumer rights under any applicable law including the Competition and Consumer Act 2010 (Cth).

Fila takes all reasonable steps to destroy or permanently de-identify Personal Information that is no longer needed for a permitted purpose and it is not required to be retained by law.

Notifiable Data Breaches scheme

The Notifiable Data Breaches scheme in Part IIIC of the Privacy Act sets out obligations for notifying affected individuals, and the Australian Information Commissioner about a data breach which is likely to result in serious harm.

Where serious harm to affected individuals is likely, we will notify those individuals and the Australian Information Commissioner in accordance with our legal obligations. You may contact our Chief Security Officer via the contact details below should you require additional information.

Public areas

Any information disclosed in public areas of a Fila Website or Application or other website (Facebook, YouTube, Twitter, etc.) will become public information. Fila cannot control the use of information disclosed in public forums, such as social media forums, platforms, bulletin boards, blogs, wikis, chat rooms, and networking functions of mobile-device applications. You should exercise caution when disclosing information in these public areas, especially your location-data, and be careful how you disclose your Personal Information. Content posted in public areas of Fila Websites or Applications, including advice and opinions, represent the views and is the responsibility of those who post the content. Fila does not necessarily endorse, support, verify, or agree with the content posted and reserves the right to remove comments that Fila considers to be offensive, derogatory or otherwise inappropriate. If you have any questions or comments about any content on a Fila Website or Application, please send us an email to


Fila Websites and Applications are not directed at children. If you are under 18 or otherwise would be required to have parent or guardian consent to share information with Fila, you should not send any information about yourself to Fila. If a person under 18 submits information through any part of a Fila Website or Application, and Fila learns the person submitting the information is a child, Fila will attempt to delete this information as soon as possible. Because Fila does not knowingly collect any Personal Information from persons under 18, Fila does not knowingly use or disclose such information to third parties.

Access to your personal information

You may request access to Personal Information Fila holds about you by contacting our Chief Security Officer in writing at the address below. For security reasons, we require that requests for Personal Information are provided in writing and specify the Personal Information you would like to access.

Our Chief Security Officer will consider the request and advise you of their decision in writing within a reasonable time from receipt of the request.

Where we hold Personal Information, you are entitled to access, we may charge you a fee for accessing your Personal Information which will reflect our reasonable costs of retrieving and supplying the information to you.

We may refuse access to your Personal Information in accordance with the Privacy Act, including where the Personal Information relates to anticipated legal proceedings, the request is frivolous, or vexatious or giving access would have an unreasonable impact on the privacy of other individuals. If we refuse to provide access, we will give written reasons for the refusal together with the mechanisms available to complain about the refusal.

Further questions and complaints

At all times, Fila strives to ensure your Personal Information is treated confidentially, and in accordance with the Privacy Act. If you have any questions about this Privacy Policy or believe we have at any time failed to keep one of our commitments to you to handle your Personal Information in the manner required by the Privacy Act, then we ask that you provide such complaint or question to us in writing. Please provide as much detail as possible in relation to your question, concern or complaint to help us assist you.

All such enquiries should be directed to:

Chief Security Officer


SM Brands Pty Ltd
PO Box 251



Our Chief Security Officer will consider the complaint and advise you of their decision in writing within a reasonable time from receipt of the complaint.

If we do not agree with your complaint, we will provide you with reasons. If our Chief Security Officer decides that there has been a breach of the APPs, s/he will endeavour to ensure that the breach is rectified within 30 days from the date of the decision and will update you in writing. If you are still not satisfied after lodging a complaint with us and given us a reasonable time to respond, then we suggest that you contact the Office of the Australian Information Commissioner by:

Telephone: 1800 000 339 (local call cost, but calls from mobile and pay phones may incur higher charges). If calling from overseas, telephone +61 3 8336 1433.

Contact details for the Office of the Australian Information Commissioner:

Telephone: 1300 363 992
Post: GPO Box 5218, Sydney NSW 2001
Fax: +61 2 9284 9666

TTY: Telephone 133 677 then ask for 1300 363 992
Translating and Interpreting Service: If you do not speak English or English is your second language and you need assistance telephone 131 450 then ask for 1300 363 992